Marketing is a very stressful job. Businesses hire marketers to increase their sales. They trust marketers that they will write the best word, or create the best Facebook, Google, and other social media advertisement and the profit will be high.
But sometimes you write a sale page, advertisement, or email and it became a flop or brings very low conversations, and the business bears more expenses in the shape of marketer’s fees, advertisement charges, etc.
What should you do in this situation? First of all, don’t feel panic. It happens to all, who are doing something new or want to achieve something in their life. Failure learns those lessons which you have not learned anywhere.
In this situation, you will learn from failure what is right for marketing. Which type of advertisement do people want? On what content do people focus? No one can become successful without failure.
Every time in your life when you write a new article or advertisement and it creates zero conversation toward business then it will teach you many new lessons. I also learned a lot from the teachers, my failures, and from research and learned some tricks and skills to write a successful advertisement and increase sales of any business.
Learn these tricks and implement them in your marketing careers. These tricks will change your career. You will earn more than you are earning before reading this article. More businesses will approach you to write their advertisement and article.
01. Write Simple
To write any advertisement, or any copywriting you should write a simple that state a problem of any people. And also state some solutions to this problem. When people watch this advertisement or article about their problem they will shock and focus on it to watch its solution.
Everyone in this world wants to solve their problem, and all the products are solving their problems. But the way of addressing this problem and solution change the sales of any product.
02. Pain
It is the next result of any problem. If you are a marketer you should tell people about the result of the problem. What will be the dangerous result of their problems? Who can solve their problem? Absolutely you are here to solve their specified problem.
You should tell them that you are already aware of this problem and expert to solve it. Put yourself in the place of customers and feel their pain. How are they feeling and which product is suitable for solutions?
The cause of the problems in their life. How these problems are affecting their life? How they can avoid this problem to use your product?
03. Prescription
This is directly related to the above-mentioned point of pain. And now you should tell people’s solution, and this solution is absolutely your product. How you can solve their problem?
Show your product or service as a secret, as a discovery, and as a new invention. That has the best solution to their problems.
04. Create Sale Page
A page regarding all rights of customers, mission, inspiration, and solution is compulsory to create. This is the best way to tell all things about your product to the customers. And this is the most powerful way of marketing.
Customers can verify your product to read articles or watch videos. They will also build more trust in your product after reading the comments of other customers on your posts.
05. Positioning
Now is the time to tell your customers about your solutions and why you are different from others. How other people are solving your problems and how you can solve their problems? Tell them about your uniqueness.
How you are better than others. You have the best solutions to their problems than others solutions.
06. Product’s USP
Tell people about your product availability. How easily they can purchase and use it. How competitor product is difficult to purchase or use. This communication between you and your customers builds more confidence and they will agree to purchase your presented product.
07. Detail
The detail of the product is compulsory. The detail that you show to the customers constitutes all about your offers, where and how customers can be purchased and use them. Why they should buy your product.
The advantages and disadvantages of your product are also necessary to show the customers. Because everything is not suitable for everyone.
Where and how are you producing, transporting, and selling them? This detail makes more trust in your product.
08. Price
After being aware people about the detail of your product now you should tell them about the price. Why your price is high and why low than others? Tell them reasons why the price of your product is suitable for them.
What will happen if they purchase low prices products or high prices products than your product’s price from your competitors?
09. Promotion
There are many ways to promote products in the market. But we suggest here adopting some of them, e.g. scarcity. Offer different types of marketing scarcity to the customers. Offer price scarcity and tell them if you purchase this thing in the specified days you will receive an amount as a prize or as a concession.
You can also offer time scarcity and quantity scarcity. For example, you can offer that if you purchase 10 items we will provide 12 items at the same price. Or your special products will also be finished after some time.
10. Offer Guaranty
When any business offer guarantees of warranty to their customers they feel easy and risk-free. They make decisions easily and also can avoid confusion. You can experience by yourself that the sale of the items which offer a guarantee is higher than those that do not offer any guarantee.
For example, if you need to purchase shoes and a shopkeeper offers you a guarantee of one year. In case of damage to the sole or lather of the shoes, you can change it or repair it free of cost from our outlet. The other shopkeeper offers the same shoes at a low price but with no guarantee. Think carefully about which shopkeeper you will prefer to buy shoes from.
Understand the magic of guaranteeing a guaranteed product. This will increase conversation and also rise sharply your sale.
These 10 components are compulsory for growing conversation and rising sharply your sale. All the big brands are already adopting these components along with other components. So these are compulsory for every marketer.
In the end, I will again remember you that the next time when you will write, or create anything about marketing adopts this component or tricks in your content necessarily.
Tell me in the comments what you learned from this article and how can I improve it. You can also tell me about any mistakes in this article.
