HOW TO PROMOTE ANY E-COMMERCE BUSINESS WITH ZERO INVESTMENT

Everyone promotes their own e-commerce business online with many sources, but here I will teach you how to promote your E-commerce business with zero investment. 

This is an era of technology. About half of the population of world is on social media platforms. People expend their valuable time on social media for different reasons. Some of them use social media only for time to pass, some for marketing, learning, and promoting their businesses, and some for purchasing and selling.

All social media platforms promote businesses with paid advertisements, but here I will share with you some tips that you can use to promote your businesses freely on different platforms.

Online marketing is compulsory for everyone. Let’s learn all the methods to promote your E-commerce business freely. 

01.       SHORT VIDEOS ON EVERY PLATFORM

Now, after the success of TikTok, every social media launch has the option of social media, and the usage of social media is very high than other types of posts. You have to create short videos in any video editor with the help of AI. These videos will have some content about your products and businesses but in informative and funny ways.

There are many Video Editor Platforms already available where you can create your video, including some 3D animation, photos, and words. Then you have to open accounts with the name of your business on all social media platforms like Facebook, Instagram, TikTok, etc. 

Upload this short video on all the social media platforms with the link to your business. There are many platforms also available that help to manage your all social media accounts in one place. You can upload your posts, videos, and other content on all social media platforms in one place. You have to link your all accounts on this platform. These work very smoothly and rapidly.

You can schedule your posts for the month on this platform. These platforms automatically upload your scheduled posts according to your instruction on many social media platforms.

You can include the address, website, store link, and logo in the video, along with the description of the videos. One more important advantage of the short video is that you have not needed to increase your subscriber and followers before promoting your business. Social media platforms show your video to all users rather than followers. These short videos also increase your followers on social media platforms.

Create a unique name for your video like SEO. Many people search for required information on social media platforms rather than search engines and these people don’t know about search engines. This is called Social media optimization. Whenever anyone searches on any social media platform, the platform will show your post on its main page.

02. PRODUCT REVIEWS

There are many websites, platforms, and apps like Finances Online, GetApp, Trustpilot, and G2, etc. are available that review products, businesses, and companies. These platforms issue ratings in stars, and comments. Consumers visit to watch the reviews about products and businesses before any type of dealing. 

If you are new and not famous but your reviews and rating are the best on many reviews platforms, then you will receive more sales. You should research the internet and other businesses to find the best review platforms and register all of them.

This is also the best and most free marketing strategy to promote your online business everywhere. You can see the difference in sales of your businesses on your own after spending some time on these review platforms.

If you have no time to register and manage review platforms, you can hire freelancers as per the demand of your business for very cheap wages from other countries.

03.       EMAIL MARKETING

Like a review, email marketing is also the best strategy to promote your business online free or with a tiny budget. It also grows rapidly in the sale and audience of your businesses or products.

This is a very growing strategy for promoting online businesses. Many tools provide free service with a limit of 100 to 1000 emails, which is enough for a growing business to promote free. You can register your business on many email marketing tools to show your business to many people.

Hubspot, sender, and send in blue are examples of email marketing tools, but you can research and can find the best according to the nature of your business and personality.

04.       ONLINE BUSINESSES DIRECTORIES

Some tools register and categorize businesses according to their products, niches, locations, and financial positions. Some tools are specialized for some special types of businesses. Customers, dealers, and other stockholders visit these directories to find the best company for themselves.

They show your business to many people for promoting purposes. Some charge a little amount, some are partially free, and some are completely free.  Bing Places for Business, Google My Business, Yelp for Business, and Better Business Bureau are some famous online directories for businesses.

We found directories provide the right information to users and your business online for everyone. It also enhances the reach of businesses and builds brand awareness.

05.       SOCIAL BOOKMARKING

Many blog sites and websites are so famous that millions of people visit to find information every day. These websites also allow content creators to publish their informative posts in the shape of videos or articles. The content creators publish their content including links and information about their and their client’s businesses and promote with a low budget.

Pinterest, Reddit, and Digg are famous for social bookmarking websites. You can write a blog about your business and publish it on this type of website to enhance the knowledge and audience of your business.

Social bookmarking tools are enhancing the sales of all businesses. For example, if you are selling shoes, then you can publish articles on these websites. You can include links to your website, products, and online stores in articles to promote free. 

You can hire an article writer or can write with the help of AI to publish on different websites to free promote your businesses online. Here you can appreciate your business as much as possible. You do not have any limits to appreciation and publishing. 

05.       ATTEND NETWORK EVENTS AND MEETUPS

It is a very common marketing strategy for many years. The businessmen conduct meetings, workshops, and meetups, in different situations and formats to promote their business. Nowadays, these meetups are happening online, and business executives can attend to them freely, and sometimes pay an amount with themself or with their representative.

You have to prepare a presentation about your products, business, and company to provide all information, advantages, and differentiation from others. Your voice will be listen by hundreds and thousands of people at a time.

You can use social media and meeting platforms to attend meetings and events where to promote your business with a low or zero budget.

CONCLUSION

In the article, I provide 6 methods of promoting any online business for free, but basically; it is not free. You don’t invest your money here, but you have to spend your valuable time promoting your business. Which are worth more than money. If your businesses are established and you have some budget for marketing, then hand over this task to your team member instead of doing it yourself.

You have to spend your valuable time on other treasured tasks, which are more important than marketing. Which tasks can’t be completed without the owner of a business?