6 EXPERIENCED MARKETING STRATEGIES TO INCREASE SALES

There are many ways to influence or marketing but here I will teach you some experienced marketing strategies to increase sale. These strategies are experienced before implementation and many studies and research are also conducted to find and to better these strategies. 

Let’s learn all these experienced marketing strategies to increase sale one by one:-

1. OFFER FREE IN ADVANCE WITHOUT ANY GREED

The first strategy is to offer free to influence people. If they will found this free offer beneficial, they will automatically pay back you. Everyone wants to return the favor.  For example, an academy that has a YouTube channel uploaded a completely free course and then requested to people if they learned something new or take benefits then subscribe to me on Patreon. 

As a result, a lot of people subscribed to their Patreon club which charges some fees on subscription, because they want to pay something in return for favor. The academy also earned a suitable income which they couldn’t earn to charge fees before the course.

Generally, academies show only 3 to 4 videos of any course and then charge fees for the rest of the course if the course is beneficial for people. 

But now this strategy going to be failed, people don’t pay and decide on 3 videos but if they learn something new freely they will return in different ways. They can pay some charges, they will share your link with their friends and family member to teach them the same lesson they learned and your subscription on YouTube will also rise. You will earn indirectly more from YouTube advertisements rather than charging fees. 

In the above-mentioned story we all should learn one lesson or one rule to increase sales that favor the people before without any greed, they will automatically return you in different ways.  They will purchase more than routine from your outlets, they will refer your product other without any charges and they will again visit your shop with their relatives, colleagues, friends, and neighbors, which will cause into increasing your sales.

2. PROVIDE GIFTS TO CUSTOMERS IN ADVANCE

To prove this strategy true and to make it more beneficial for companies a study was held in South American countries by a famous burger brand. They start providing balloons freely to the children of every family at the entrance.

They find that the families have received balloons spent 25% extra than the families who have not received any gifts.

They also find another fact that these all families purchased items for adults and parents and not for children but the balloons as gifts were provided to the children. Parents generally purchased coffee and other adult’s related items. Their parents purchased more than routine due to the favor, due to the gift, due to the balloons for their children.

An American psychologist Dr. Robert B. Cialdini Ph.D. wrote in his book Influence, the Psychology of Persuasion, research about sales and marketing Positive social interaction releases a Harmon Oxytocyn.

So, when free balloons are gifted to the children of the customers in advance oxytocin is released in their mind, and this Harmon promote positive social interaction, when social interaction is promoted in customers’ mind, they purchased extra items in return for a favor.

On the other hand, free balloons were gifted to some families at the exit, when they were leaving the outlets after shopping. In the outcome, no extra sales or revisit of these families were recorded on any outlets. The families expected that, maybe the price of these free balloons or other gifts are included in their payments. 

Another outcome of this study is that no oxytocin hormone or the hormone of happiness is released in their minds when any gift is provided at the end of shopping. So, there are no benefits of providing gifts at the end of shopping, always provide gifts in advance freely and without any greed.

3. PROVIDE CUSTOMERS-RELATED GIFTS

A study held in different food restaurants by some senior faculty members and marketing experts jointly to find the best strategy to increase sales. They started providing 3 things as gifts to the customer in advance, i.e. greeting, rings, and Yogurt, and start recording the difference in the behavior of customers and sales of restaurants.

Customers received greetings from the restaurants’ owners or management they purchase no extra items and there was no recorded increase in sales. They purchase their already-decided items from those restaurants after receiving so many greetings.

The next group of customers, who received different types of rings in advance or at the time of the entrance of the restaurants, purchased 10 to 15% extra items of their routine to return favor i.e. ring as a gift.

The third group of customers, who received Yogurt, expended more than 24% extra money in these restaurants to return of favor i.e. yogurt. They arrived at restaurants for eating or food and yogurt is also a food item, which proves that providing only industry-related gifts to the customers in advance increases sales. 

If you have a grocery store provide grocery-related gifts and if you are an owner of a jewelry store then provide only jewelry-related gifts to the customers in advance to increase sales and numbers of customers.

4. PROVIDE A SURPRISE ELEMENT AS A GIFT

Change gift items daily that you reserved for gifts to the customers. If you will provide the same gift to the same customers, it also effects in decreasing the oxytocin and the sales will also decrease accordingly. But when you provide a surprise gift to the same customer, oxytocin Harmon is released in the same amount and the customer will expend extra money in your store in return for the favor.

Frequently changing gifts also bring new customers, the existing customer will refer your store to their families, friends, and relatives without any fees.

When the existing customers use this gift in front of another person and will tell them about your store, restaurant, or outlets, these listeners will visit your store for the experience or in the greed of gift.

5. OFFER GIFTS ACCORDING TO THE PERSONALITY

In another study proved that, when any brand, store, or restaurant provide a gift to customer related to their personalities, the customer expend more than routine in the same place. Always recognize the personality before offering gifts to the customers to increase sales. This is a proven strategy.

For example, if any outlet offers a medical-related item as a gift to a doctor, the doctor will purchase more than already decided items. Offer a vehicle fragrance spray to the owner of a luxury vehicle or a tissue box to a car owner. 

6. CHOOSE THE RIGHT WORDS

Choosing suitable words to communicate with the customers can also increase the sales and customers of products. Train your management and staff about words, behavior, body language, and dress before giving them responsibilities.

For example, if customers thanks you in return for help or a gift, don’t say it’s my duty, these are not the best words for sales and marketing, these words waste the gifts or influence which you create by help or gift. Always say them we are very happy you like our gifts, we are very happy you are satisfied with our products.

Using past tense and passive voice also doesn’t influence customers, So always use active voice and future and present tense to increase sales. Using the right word in the right situation put the weight on the customer and customers happily purchase more than early-decided items and become loyal customers.

CONCLUSION

These all strategies are related to each other, anyone should combine these strategies in their outlets to increase sales. There are many other strategies also available that you can learn on other networks and we also share on this platform from time to time.

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